LUCY WELLS

Ways to work together

Flexible engagements depending on where you are, from a sharp sprint to ongoing partnership.

Strategy & Discovery

  • Product Strategy & Discovery

    Research, journey mapping, and success metrics before a single screen gets drawn: competitive analysis and business recommendations that frame the problem correctly so the roadmap is built on evidence, not guesswork.

    ProductResearchProduct Discovery

  • Growth & Experience Strategy

    Onboarding, activation, retention, and conversion: designing the mechanics that turn first use into habit, and habit into premium positioning.

    ProductGrowth

  • AI Product Design

    Design and evaluation of AI-powered features: conversational interfaces, intent handling, guardrails, and human-in-the-loop control. Practical experience shaping how AI shows up responsibly in a real product, not just theory.

    ProductAI FeatureAI Workflow

Design & Build

  • UX/UI Design

    End-to-end interface design for web and native apps, from complex enterprise data (org structures, dashboards, workforce analytics) through to consumer-facing product. Interaction models built for edge cases, not just the happy path.

    ProductUI PatternsInteraction

  • Design Systems

    Component libraries, design tokens, and governance that let product and engineering ship consistently at speed. Built once, documented properly, reused everywhere.

    Systems ThinkingDesign System

  • From Design to Deployed Product

    Figma through to working code: Cursor, GitHub, Vercel. The rare ability to hand over something live, not just a file.

    ProductAppWebsitePrototyping

Brand & Craft

  • Brand & Communication

    Identity, campaign strategy, and storytelling: brand guidelines, EDM, packaging, and marketing sites that keep a business consistent across every touchpoint it shows up in.

    BrandMarketingContent

  • Accessibility

    WCAG 2.1/2.2-aligned design and auditing, built in from the start and backed by professional certification, not retrofitted after the fact.

    ProductAccessibility

  • Learning & Immersive Experience

    Curriculum design, VR learning experiences, and facilitation: turning complex material into something people can actually learn from.

    BrandContent